Social Media Resources for Loan Officers
Nearly 90 percent of millennials (ages 18–34) use social media and, with 75.4 million people, they now outnumber baby boomers. Millennials are also reaching their prime home-buying years, and researchers say 70 percent of them are planning to buy a home by 2020.
Facebook, LinkedIn, and Twitter are often the best ways to connect with them. Our social media resources outline strategies that include:
- Optimizing your online profile to be “Google-ready” for millennials who will likely conduct an online search as the first step in a home purchase.
- Creating a professional page on Facebook to connect with potential customers.
- Using photos and other content to grow your network of business associates and home buyers.
In an effort to provide valuable resources on an ongoing basis, this page will be updated periodically with additional content for you to use in building and growing your social media presence.